Individual Presentation or Panel Title
It is All About the Breasts: A Rhetorical Critique of the “Obsessed with Breasts” Campaign
Abstract
Breasts are highly valued in today’s society as both very sexual and nurturing features of women’s bodies. When we think about breasts and more specifically breast cancer we usually think about pink ribbons and tend to lose sight of the real consequences of breast cancer. This paper analyzes the Breast Cancer Fund’s “Obsessed with Breasts” campaign in order to examine their critique of society’s infatuation with breasts. In order to examine this issue a rhetorical critique of the three advertisements used in the campaign was performed. Anticipated results will show that the Breast Cancer Fund imitated popular forms of media and violated what is expected from breast cancer campaigns in order to convey that society’s obsession with breasts has diverted attention away from breast cancer awareness.
Location
Goodwin Private Dining Room
Start Date
21-4-2012 3:30 PM
End Date
21-4-2012 4:20 PM
It is All About the Breasts: A Rhetorical Critique of the “Obsessed with Breasts” Campaign
Goodwin Private Dining Room
Breasts are highly valued in today’s society as both very sexual and nurturing features of women’s bodies. When we think about breasts and more specifically breast cancer we usually think about pink ribbons and tend to lose sight of the real consequences of breast cancer. This paper analyzes the Breast Cancer Fund’s “Obsessed with Breasts” campaign in order to examine their critique of society’s infatuation with breasts. In order to examine this issue a rhetorical critique of the three advertisements used in the campaign was performed. Anticipated results will show that the Breast Cancer Fund imitated popular forms of media and violated what is expected from breast cancer campaigns in order to convey that society’s obsession with breasts has diverted attention away from breast cancer awareness.