Year of Graduation
Dr. Jon Bohland
This thesis seeks to understand the Rwandan coffee industry following the genocide of 1994. The two major questions that are asked of the Rwandan coffee industry are the roles that it plays in reconciliation efforts and in global perception. The data examined in this thesis ranges from the marketing strategies of internationally popular coffee brands to an interview at a local coffee shop that specializes in Rwandan coffee products. This research engages in discussions of consumable goods as economic stimulants in post-conflict situations and indicators of neoliberal buying behavior on the part of consumers. Final analysis within this thesis suggests that the coffee industry has played and will continue to play a key role of Rwanda’s greater global growth.
Grandelli, Katie, "Growing More Than Coffee: Global Narratives and National Reconciliation Within the Rwandan Coffee Industry" (2020). Undergraduate Honors Theses, Hollins University. 22.