Event Title

Finding Meanings in Media - VAC 119

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Start Date

7-5-2022 4:00 PM

End Date

7-5-2022 4:50 PM

Description

VAC 119

Chin Wai (Rosie) Wong, Passion, Power and Pop

Moira Everett, This Thesis is Sponsored By: A Look at Advertising on YouTube

This panel showcases the theses of two Communication Studies seniors, both focusing on specialized areas of contemporary media. Presenters Chin Wai (Rosie) Wong ‘22 and Moira Everett ‘22 share their research and analysis on American pop music and YouTubers’ advertisements respectively. Both seniors are diving into the core of media messages and striving to encourage a more critical understanding of the culture we construct and consume.

Rosie’s project is guided by her research question “what are the cultural narratives represented in Christina Aguilera’s music?” Through a combination of extensive literature review and lyrical analysis, Rosie aims to understand deeper meanings in media texts that are often overlooked. She also strives to encourage critical thinking and analytical skills for people to become more critical media consumers and, potentially, creators.

Moira’s presentation focuses on the potential connection between YouTube video content and the method of advertising performed by content creators. This relationship was examined through a content analysis of a small sample of YouTube channels that represent three distinct content areas. Her project seeks to contribute to the recognition of commercial and creative trends on social media.

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May 7th, 4:00 PM May 7th, 4:50 PM

Finding Meanings in Media - VAC 119

VAC 119

Chin Wai (Rosie) Wong, Passion, Power and Pop

Moira Everett, This Thesis is Sponsored By: A Look at Advertising on YouTube

This panel showcases the theses of two Communication Studies seniors, both focusing on specialized areas of contemporary media. Presenters Chin Wai (Rosie) Wong ‘22 and Moira Everett ‘22 share their research and analysis on American pop music and YouTubers’ advertisements respectively. Both seniors are diving into the core of media messages and striving to encourage a more critical understanding of the culture we construct and consume.

Rosie’s project is guided by her research question “what are the cultural narratives represented in Christina Aguilera’s music?” Through a combination of extensive literature review and lyrical analysis, Rosie aims to understand deeper meanings in media texts that are often overlooked. She also strives to encourage critical thinking and analytical skills for people to become more critical media consumers and, potentially, creators.

Moira’s presentation focuses on the potential connection between YouTube video content and the method of advertising performed by content creators. This relationship was examined through a content analysis of a small sample of YouTube channels that represent three distinct content areas. Her project seeks to contribute to the recognition of commercial and creative trends on social media.