Year of Graduation


Document Type


Degree Name

MALS: Social Sciences

Directing Professor

Dr. William Krause


This paper explores the process used to create the Engage 2020 Strategic Plan for Family Service of Roanoke Valley, a 116 year non-profit in Roanoke, Va. Utilizing a community based process that focused on the strengths, opportunities, aspirations, and results; the strategic plan focused on improving the people and culture, programming and impact, and the vitality of the agency over a three-year period. Discussed in this paper are the history of the agency, its previous strategic plan, the planning, the process, and the end product strategic plan.